A new standard
We give electronics a face.
The problem
The electronics market has become a maze. In the world of electronics, everything looks alike.
One market. Thousands of suppliers. Hundreds of qualities. Dozens of prices. And zero overview.
The consumer has lost control.
What seems safe turns out to be vulnerable. What was supposed to last a long time breaks down. What seemed affordable turns out to be expensive.
Every day, people choose between products that look the same but perform completely differently.
And that's no coincidence.
Large sales platforms push brands towards the lowest price. Distributors squeeze margins.
To survive in this environment, manufacturers are innovating in: This happens under the hood: At the chip level.
The specifications, planned lifespan and safety are then glossed over with misleading packaging, claims, superficial certifications, quality marks that are supposed to inspire trust - and a tangle of technical terms that distract the consumer rather than inform them.
The result?
A closed, opaque industry full of noise.
With an overwhelming selection, varying quality, and a wide range of prices.
And above all: an industry without transparency. Without honesty. Where the producer knows everything and you, as a consumer, are told what to believe.
A system in which technology has lost its face and the consumer has lost its trust.
Correction by Faironics
Our mission is to be the most honest electronics brand in the Netherlands. In a market driven by noise, deception, and planned obsolescence, we choose one thing: honesty. We make technology understandable, transparent, and human again.
How do we do it?
1. Build to stay
We don't make products that are deliberately designed to break or need replacing quickly.
No planned obsolescence, no cheap compromises.
Everything we sell is built for the long term, with a standard 5-year warranty.
2. Transparent
Each package shows the blueprint: what's inside, how it works, and what it's intended for.
What the manufacturer needs to know to make it, you need to know to trust it.
We inform, not influence, and thus put an end to information asymmetry.
3. Technology with a face
No maze of model numbers, but names: Max, Zoë, Victor, Marco.
Because when you give something a name, you take responsibility for it.
This is how we make technology recognizable, human, and relatable.
4. Building Together
We are shortening the supply chain.
We deliver premium electronics without intermediaries and without unnecessary margins.
We are not a brand from afar, but a family of which you are a part.
Together, we are building a new standard: always 100% understandable and accessible.
No deception. No trick. No trend.
A Dutch standard > premium electronics that are also affordable. As we grow, you benefit too.