Maze
Everything in the electronics industry looks alike.
But something bigger is at play under the hood: information asymmetry between producer and consumer.
The factory knows everything, and you only hear what they want to tell you.
An industry where everyone is silent, where you are forced to trust with ignorance.
Our correction
This is exactly where Faironics does things differently.
Born out of that frustration, to bring a correction to the crooked electronics industry.
A Dutch standard, where transparency goes further. We believe that everything a producer knows to produce it,
the consumer should also know how to consume it.
The blueprint comes first.
And that's why we put a blueprint on the front of the packaging:
Where other brands show glossy pictures, we show the naked truth.
Not made to look better than it is.
Just how it works. What's in it. What it's intended for.
The blueprint shows you at a glance what you really need to know.
No fine print. No searching required.
And above all, accurate information: transparent from producer to consumer.
More than just packaging
Our blueprint is more than just packaging.
It's the beginning of a new norm: an industry where transparency is the rule, not the exception.
We break down information asymmetry.
We're stopping packaging tricks.
We are shifting the power back to the consumer.
Simple. Transparent.
And above all: genuine in an overwhelming market.
